SASHAYING IN STYLE INTO THE KERALA RAMP!

They are everywhere…appearing on feature pages, ad pages, gossip pages and the visual media.  They sell not only couture but also catalogues and cosmetics.  They are impossibly sleek with ‘too’ long legs, chiseled cheekbones, lush silicon embedded lips and sultry looks, earning spectacular lucre.  Guess who are ‘they’ – Yes the ‘Models’.

Modeling is just burgeoning into a covetable profession in a state like Kerala.  Models here are neither leggy nor do they have spectacular looks.  However the raging consumerism is creating a space for models, who are beginning to snare ads, prime spots and the fashion press.  They have begun to dictate tasks and allure customers.  Pretty faces and prettier bodies are beginning to sell everything from lipstick to lingerie, pressure cookers to cosmetics and coke.  Even as the profile of fashion industry is changing, models are taking their tentative steps on ramps debuting through college fashion shows and slowly gravitating to industry.